For the last 34 years John Veverka has been a consultant in interpretive planning, training and heritage tourism. His work has taken him all over the world, working on projects in Korea, Canada, Spain, Mexico, England, Scotland, Wales, Greece, Malta and throughout the United States. He lectures widely on Heritage Interpretation and Interpretation Planning, and serves as a consultant to many different agencies and organizations world-wide.
John received his B.S. and M.S. degrees majoring in Interpretive Services from The Ohio State University, with additional minors in marketing, motivational psychology, and advertising. During this time at OSU, John developed and taught a course on Interpretive Master Planning, was also on the staff of the Ohio State University Museum of Zoology and spent five summers as an Interpretive Naturalist with Ohio State Parks. After graduating with his M.S. degree, John was recruited by Alberta Provincial Parks in Canada where he helped develop interpretive plans for two World Heritage Sites (Head-Smashed-In Buffalo Jump and Dinosaur Provincial Park). In 1981 John returned to Michigan to teach introductory and advanced interpretation courses at Michigan State University, where he was also enrolled in the Ph.D. program. Besides interpretation, John studied recreational learning theory, consumer behavior, recreational marketing and survey research strategies.
Publications:
Since 1979 John Veverka has published over 100 articles in national and international journals. Visit www.heritageinterp.com to access many recent publications. John has authored and coauthored a number of texts on interpretation. He is also Associate Editor – The Journal of Interpretation and Publisher of InterpNEWS.
Certifications & Awards:
Certified Professional Heritage Interpreter (Canada – National Certification).
Interpretive Coach (NPS).
NAI Certified Interpretive Planner
NAI Certified Interpretive Trainer
Recipient of the NAI Great Lakes Region 2014 Distinguished
Professional Interpreter Award. NAI 2014 Fellow Award
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