Without a doubt marketing is one of the most critical aspects of any heritage or interpretive attraction operations. Marketing brings in visitors, creates new market groups - and gets them to come back for return visits. Successful marketing efforts = staying in business for most heritage attractions, particularly those not totally supported by local governments or other governmental agencies. Yet many agencies and organizations don't have marketing plans or yet... "successful marketing plans". You need this course if:

• Your visitor numbers have been flat for the past 2-3 seasons.
• Your visitor numbers are decreasing.
• Your site's return visitation rate is very low/season.
• You have had to reduce staff and hours of operation.
• You haven't changed or updated your marketing materials in several years.
• You haven't done a critique or effectiveness analysis of your marketing materials (brochures,
  web site, etc.)
• You haven't done a recent visitor survey to see who your current visitors are and what they
  expect from a site visit.
• You haven't looked at site visitation total costs vs. perception of $ benefits from the site visit. Did they
  have to pay $100.00 for what they perceived as a $25.00 in value experience?
• Your on-site experiences haven't changed or been updated in years.
• Your interpretive experiences are tired or not engaging.